Award in Public Relations (5N1405)

QQI Minor Award Level 5 - Further Education & Training 


The course is aimed at participants with an interest in PR, those who are working in the area but want to broaden their knowledge, or self-employed individuals who want to learn PR techniques to promote their own business in a cost effective way.

The highly interactive course will cover all the essential elements of PR planning including; media relations, event management, sponsorship, social media and crisis PR and is designed to give participants the knowledge and skills necessary to design and execute their own PR campaigns.


 

Course Duration

  • 10 weeks & 2 Saturdays

Entry requirements

There are no specific entry requirements however learners should preferably have a good working knowledge of English, have a leaving certificate or equivalent qualification and / or relevant life and work experiences.
 
 

Programme Content

·        Appreciate the concept of Public Relations (PR)

·        Understand the importance of PR in today’s work place

·        Understand how a PR department works

·        Understand how a PR consultancy works

·        Become familiar with specific PR terms and practices and concepts

·        Acquire basic organisational and communications skills for PR practice

·        Understand the key criteria for developing and managing a public relations campaign/plan

·        Be able to create appropriate PR materials

·        Appreciate the difference between PR and marketing and other promotional and communication channels.

 

 

Assessments

 
All assessments are carried out in accordance with QQI regulations.
      Portfolio of Coursework   50%
      Examination                   50%
 
 

Award

A QQI Certificate of Achievement will be issued following the validation of results by QQI and the appropriate credit under the National Framework of Qualifications will then be obtained by the candidate. 

National Framework of Qualifications: 5N1405, Course is a level 5 component award (15 credits). 

 See www.qqi.ie for more details.


Testimonials

 

  • "I really enjoyed the course and loved Ger (Ahearne). I got exactly what I needed in a fun and enjoyable environment." (Dec 2015)
  • "Very informative course. Excellent content relevant to my work and life. Ger is a great patient teacher". (Dec 2015)
  • "I found this course very beneficial and informative and has certainly given me the tools and new skills to delve further into PR". (Dec 2015)